Haier

Haier

Haier is one of the premier companies of home appliances in the world that has been selling varied range of products in different countries of the world. Haier launched its wholly owned subsidiary in India in the year 2003 and since then it has been giving tough competition to the various other popular brand of consumer durable goods. The surging popularity of Haier in India has been possible not only due to its numerous fantastic product lines but also due to the effective marketing strategies implemented by the company. To tap the vast potential market in India, Haier has come up with a huge dealership network. At present there are more than 1600 dealers in the country who are offering the varied range of excellent products to the consumers. Haier has even emphasized in developing a strong after sales service network.

Initially the company was involved in the manufacture of refrigerators, but now it has come up with a host of various appliances, which have made it a household name in the country. You would find a number of products offered by this firm, like: color TV, microwave oven, air conditioners, refrigerator, DVD player, dishwasher and wine cellars. Haier was originally incorporated in the year 1984 and over the years it has earned the reputation of being one of the global brands in the sector of electrical home appliances.